Why "Insert Visible Minority Here" (IVMH) ads make such a big sucking sound.

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In April 2010, I was interviewed by Marc Montgomery of CBC's The Link on why so much multicultural work is so poorly made and why it so often misses the point.

There are a few reasons and I touch on a couple in the interview. Click here or on my post title to go to an archive of the show.
The interview only begins at 26:20 - so move the slider forward to that point if you're short of time.


Interview via CBC Radio International podcast archives.
Article: Creative Commons License 2010 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.


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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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