TD Visa makes S Asians go "Vah! First Class!"

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For S Asians, bragging rights around the joy of travel are directly connected to the sights and sounds of home and family.
We tap into this visceral connection with "home" in our latest spot - for TD Visa First Class.

The team:
Client: Graham Robertson, Anne Kerekes, TD Canada Trust
Agency: Barrett and Welsh

Creative Directors: Mike Welsh and Gavin Barrett
Writer: Gavin Barrett
Art Director: Bhupesh Luther/Gavin Barrett

Directed by: Richard Picton
Producers: Augusta Brook/Wendy Errington
Agency Production Coordinator: Tina Chan

Editor: Chris Brook

Music/Sound Design: Mark Dwyer, Zoo Music
Sound Engineer: John "Wheels" Hurlibut

DOP: Johnny Askwith
Studio: Deb Cochrane
Motion graphics: Alwyn Pereira


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About Post Author

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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