Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.

I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge.

So it was a pleasure to discover this 24 min video by the VCU BrandCenter. It's a thought provoking look at the impact of diversity on advertising and how it has brought us to the edge of a new creative revolution in the industry.

And here's one from Skittles' Touch the Rainbow series. A simple, whacked idea that is extremely immediate and incredibly effective.

Evian and Skittles are doing some genuinely engaging YouTube work.
We knew the Evian babies could roll. Now we're seeing that they rock.

Check it out.

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