Full disclosure: this campaign was my brother's work.
(Russell Barrett - at the time Executive Creative Director at Bates in India - is now at Bartle Bogle Hegarty Mumbai in the same role).

Warning: 110 commercials.
Relax, they're about 10 secs each.

Ok, now that's out of the way... this is a great campaign.

It's for Virgin Mobile and it's work Richard Branson could gladly dip his beard into and sign big fat cheques with.

110 commercials in which die-hard Indian cricket fanatics from several different Indian states call each other.
To deliver the kind of insults that, in English, are best begun with a "Yo' mama...".

Where does Virgin fit in? (Get your mind our of the gutter, people.)

Well, Virgin makes it possible thanks to long distance calling rates that are a mere .005 cents/min. This is smart, funny. pertinent, timely, salty, saucy work in the pure vernacular (yes, I know that's an oxymoron). And it's utterly satisfying as a result. Want to know what it means? Write to me and I'll tell you.

Or if you're in Canada, why not call me? It's just 10c/min, long distance, on Rogers. Oh, what's that, let's see... a mere 200 times more expensive.

Article: Creative Commons License 2010 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.