23
Sep
2010

TD Visa makes S Asians go "Vah! First Class!"

For S Asians, bragging rights around the joy of travel are directly connected to the sights and sounds of home and family. We tap into this visceral connection with "home" in our latest spot - for TD Visa First Class.

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22
Sep
2010
3:15 PM

Why "Insert Visible Minority Here" (IVMH) ads make such a big sucking sound.

In April 2010, I was interviewed by Marc Montgomery of CBC's The Link on why so much multicultural work is so poorly made and why it so often misses the point. There are a few reasons and I touch on

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14
Sep
2010

The questions are brown. The answers are white.

When did merely being brown qualify anyone to judge multicultural advertising? Do clients do this with mainstream ads? Do they ask random white folks if their multimillion dollar campaign works? And then, do they yank it?

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