23
Sep
2010

TD Visa makes S Asians go "Vah! First Class!"

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For S Asians, bragging rights around the joy of travel are directly connected to the sights and sounds of home and family. We tap into this visceral connection with "home" in our latest spot - for TD Visa First Class.

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22
Sep
2010
3:15 PM

Why "Insert Visible Minority Here" (IVMH) ads make such a big sucking sound.

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In April 2010, I was interviewed by Marc Montgomery of CBC's The Link on why so much multicultural work is so poorly made and why it so often misses the point. There are a few reasons and I touch on

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14
Sep
2010

The questions are brown. The answers are white.

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When did merely being brown qualify anyone to judge multicultural advertising? Do clients do this with mainstream ads? Do they ask random white folks if their multimillion dollar campaign works? And then, do they yank it?

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@ Gavin Barrett. Powered by Blogger.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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