Acela aims for mode shift

/
0 Comments



In the advertising and media section of today's New York Times, Stuart Elliot features Acela's brand new campaign. In the wake of Amtrak's high-profile celebrity endorsements from the likes of Barack Obama and Joe Biden, its high speed rail service, Acela, is stepping out smartly and reminding fliers and drivers of the creature comforts afforded by rail travel.

The commercial, by Arnold DC is slick; high production values are evident throughout. Though mass transit needs all the help it can get in gas-loving North America and while I'll put my money behind the morality of the common good any day, I have to be honest: good solid marketing? Yes. Mind-blowing creative? Nope. Pull down your skirt Arnold. Your briefs are showing.


Image from Amtrak's Acela campaign produced by Arnold DC, via the advertising and media section of the New York Times.
Article and blog, copyright Gavin Barrett 2009


You may also like

About Post Author

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

No comments :

Popular Posts

  • The One Line Creative Brief Format
    In search of that holy grail, the elusive, perfectly distilled creative brief I've come up with this one-line format. What and what and ...
  • Advice to a young writer: what the job takes
      Photo: The Hindu Archives Dear copypuppies  Before you go all aww-goofy on me because I used the word puppies in a sentence, let...
  • Logos with wheels on 2
    Another logo "poster". This time it's a poster of the logos of a few major international rail transit brands. If you'd lik...
  • Oh, Good Brief!
    There are good clean briefs. And then, there are the usual skidmarked travesties from the mind of supposed marketing maestros. What sepa...
  • evian baby inside - US version
    Evian and Skittles are doing some genuinely engaging YouTube work. We knew the Evian babies could roll. Now we're seeing that they rock....
  • Bruce Lee viral spot smashes Chinese advertising clichés
    What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 month's salary to get one? JWT Beijing, ...
  • The Best Ad Campaigns of All Time? Really?
    The sharp eyes of MediaBistro's AgencySpy team found this infographic at CollegeOnline (of all places!). Highly debatable and ex...
  • Yo' Virgin Mama
    Full disclosure: this campaign was my brother's work. (Russell Barrett - at the time Executive Creative Director at Bates in India - is ...
  • The Bite of the Underdog
    Some of the most remarkable ads in the world took the position of the underdog. They celebrated their difference. They nipped at the heels o...
  • Search: Google, Find: a brand
    Google doodles at their best are a demonstration of the power of a brand to enliven one's imagination. I've picked a delightful few....
@ Gavin Barrett. Powered by Blogger.

Plagiarism Watch!

About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

Social

Gallery