A couple of years ago we were handed a challenging assignment by Viva.They wanted to make university students a core rider group, and make transit a behavioural choice for a new generation or riders. And oh, while doing that, they

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Barrett and Welsh is heading out to San Francisco. Gavin Barrett, Creative Director | Partner, Barrett and Welsh and Pushing Buses author, will be attending the APTA Marketing and Communications Workshop at the Hilton San Francisco Financial District. We're looking

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I'm proud to announce that Los Angeles Transportation Headlines, one of the world's most comprehensive aggregations of daily news on transit, transportation and urban planning, has included Pushing Buses in its Selected Blogs list.Article and blog, copyright Gavin Barrett 2009

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This lenticular poster from Australia promoting safety around rail lines and rail crossings is a perfect match between idea and medium. One second, there's nothing there. The next...Now that's creative that hits you like a train.Article and blog, copyright Gavin

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This 1999 poster from the Underground's advertising archives shows that great brands weren't born yesterday. An evocative precursor to the now well-established Making London Simple positioning, the poster makes the case for the Jubilee line with a single, intelligent sentence

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#3 in my series of Transit Logo Posters. This one's a collection of bus transit logos from around the world - and by no means is it the most comprehensive. As always, if you'd like a high resolution version (for

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Lord Leverhulme rather famously said "Half of my advertising budget is wasted. I just don't know which half."And with that somewhat tautological statement, he set off a craze for measurement and ROI that has, to this day, not found a

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Strategy = I think. Tactics = I do. Strategy = Analysis, planning, ideation. Tactics = Mechanisms, activities, deployment. Strategy - tactics = Einstein's brain in a jar. Tactics - strategy = Einstein without a brain at all. Strategy + tactics

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Over on LinkedIn, a fellow member posted this question, and the answer I sent in might be pertinent to followers of this blog.His question on Multicultural Agencies:Does anyone have any experience working with (as a client) full service multicultural advertising

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In the advertising and media section of today's New York Times, Stuart Elliot features Acela's brand new campaign. In the wake of Amtrak's high-profile celebrity endorsements from the likes of Barack Obama and Joe Biden, its high speed rail service,

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