Glossary: East Indian

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East Indian

This extremely irritating (to Indians) term was in common use in Canada and in North America as recently as 1996.
It has fallen into relative disuse but still pops up disconcertingly, from time to time in newspapers or government documents. Its connections to the East India Company's bloody sojourn in India and its direct descent from the world's greatest case of mistaken identity (Columbus declaring his discovery of the Indies) make it unpalatable to the Indian tongue.
Acceptable alternatives are Indo-Canadian or Canadian of Indian origin - if the person or persons described originated from India. The term South Asian is also acceptable though it does not denote Indians exclusively.


Article: Creative Commons License 2008 Gavin Barrett

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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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