Driving costs you more than you think

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The summer of 2008 saw the highest gas prices in Canadian history
The CAA's 2008 Driving Costs Brochure, estimated the total annual cost of driving to be somewhere between $8500 and $15,000 a year.
 
The time was right to remind York Region's residents that their car habit costs them a lot more than they think. An online calculator at yrt.ca which let residents compute those costs based on their own lives (car model, distance driven and so on)  really drove the message home.

Client: 

York Region Transit


Creative Directors: 

Gavin Barrett, Mike Welsh


Art Director: Mike Welsh

Copywriter: Gavin Barrett


Photographer: Garth Grosjean


Studio/Print Production/Design: 

Deb Cochrane, Patrick Stolk-Ramaker



Article and blog, copyright Gavin Barrett 2008



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About Post Author

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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