Way to go, TTC.

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A simple, effective campaign done in 2002 by Aaron Kwapisinski, a young art director friend of mine, for the now defunct agency Flavour. In his own words "We took the cost of all the things one would fork out annually in order to maintain their vehicle and compared it to the cost of riding the TTC for a year. The difference was enough to illustrate the benefits." Thanks for sending this in Aaron.

Art Directors: Aaron Kwapisinski & Drew Pautler
Writer: Karin Djelaj
Creative Directors: Craig Cooper & Briony Wilson



Article and blog, copyright Gavin Barrett 2008.


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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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