Word up.

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A billboard headline is typically 10 words.
Where on earth would an 82 word headline work on a billboard?

On a Mumbai street of course, where the traffic crawls.
Oh yes, Mumbai gridlock gives you plenty of time to reflect on the cleverly written copy: an exhortation to ride transit more and drive cars less. I should know. I lived there.
Copywriter: Sonal Chhajerh, Art Director: Sanket Pathare
via Ads of the World.


Article and blog, copyright Gavin Barrett 2008


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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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