26
Jan
2009
2:11 PM

Kung hei fat choi!

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If you are celebrating the Lunar New Year, here's a simple wish from all of us at Barrett and Welsh: may the the Year of the Ox reward all your hard work with abundance and prosperity. Article: Creative Commons License

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26
Jan
2009
10:45 AM

Logos with wheels on 2

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Another logo "poster".This time it's a poster of the logos of a few major international rail transit brands.If you'd like a larger version, simply write to me and request a copy.Coming soon, reviews of individual logos and brand identities.Article, poster

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26
Jan
2009
6:50 AM

Glossary: Astronaut

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A common sobriquet that describes Chinese Canadians with a job in Hong Kong and a home and family in Canada. The term finds its provenance in the post-1997 phenomenon that saw many Chinese Canadian families set up homes in Canada

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14
Jan
2009
2:12 PM

Logos with wheels on

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We've been very busy of late, redesigning brands or creating new branding for transit services. The process is usually elaborate and painstaking, and in order to do it right, I've had to traverse the universe of transit and transportation brands

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4
Jan
2009

A merry Christmas and a happy 2009 to all!

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This exceedingly simple TV spot for German Rail says it all without words. Stille Nacht indeed!Agency (& City): Ogilvy Frankfurt Creative Director(s): Christian Mommertz, Dr. Stephan Vogel Copywriter(s): Dr. Stephan Vogel, Alexander Haase Art Director(s): Christian Mommertz, Kirsten Rosenberger, Marco

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4
Jan
2009
9:18 PM

Word up.

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A billboard headline is typically 10 words. Where on earth would an 82 word headline work on a billboard? On a Mumbai street of course, where the traffic crawls. Oh yes, Mumbai gridlock gives you plenty of time to reflect

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4
Jan
2009
5:05 PM

Glossary: Asian American

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Asian American is a catch-all phrase that covers Americans whose origins are East Asian (Chinese, Japanese, Korean), South Asian (mostly Indian, and to a lesser extent Pakistani and Bangladeshi), South-East Asian (Vietnamese and Philipino, and to a lesser extent Thai,

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4
Jan
2009
2:11 PM

BhejaBazaar, as seen through Wordle

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After writing some 10,000 words in this blog, I thought I'd like to see how one of my favourite web services handles the content. Wordle, as some of you may know generates these elegant dense tag clouds of any content

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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