Now that's a great spot for the Indian market - anywhere!

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This Nike Cricket spot is directed by Abhinay Deo with whom we have a tie-up for production in India. Abhinay is a Cannes award-winning director (it's easy to see why) and he made this spot for JWT India.

The national creative director at JWT is Agnelo Dias, a talented, quiet-spoken gentleman for whom I have a lot of time.

Talk about being on the right wavelength.
This spot hits all the right buttons.

Want to know why? Send me a note and I'll tell you.



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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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