20
Mar
2007

Now that's a great spot for the Indian market - anywhere!

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This Nike Cricket spot is directed by Abhinay Deo with whom we have a tie-up for production in India. Abhinay is a Cannes award-winning director (it's easy to see why) and he made this spot for JWT India.The national creative

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10
Mar
2007

M.I.A.'s bird flu

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The New York Times calls this London-based Sri-Lankan rappergirl's latest hit and accompanying video "electrifying" and "pure, surreal rhythm." M.I.A., I tip my turban to ya. Word.Click on the article title to see the video on YouTube.

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10
Mar
2007
12:15 PM

Multicultural marketing secrets: #3.

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MULTICULTURAL MARKETING SECRET #3. SOMETIMES THEIR NATIVE TONGUE IS OUR NATIVE TONGUE.As always, in the complex world of multicultural communications, there's more than one side to multiple language communications. In some cases, English is still your best bet - though

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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