20
Mar
2007

Now that's a great spot for the Indian market - anywhere!

This Nike Cricket spot is directed by Abhinay Deo with whom we have a tie-up for production in India. Abhinay is a Cannes award-winning director (it's easy to see why) and he made this spot for JWT India.The national creative

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10
Mar
2007

M.I.A.'s bird flu

The New York Times calls this London-based Sri-Lankan rappergirl's latest hit and accompanying video "electrifying" and "pure, surreal rhythm." M.I.A., I tip my turban to ya. Word.Click on the article title to see the video on YouTube.

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10
Mar
2007
12:15 PM

Multicultural marketing secrets: #3.

MULTICULTURAL MARKETING SECRET #3. SOMETIMES THEIR NATIVE TONGUE IS OUR NATIVE TONGUE.As always, in the complex world of multicultural communications, there's more than one side to multiple language communications. In some cases, English is still your best bet - though

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