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For our award-winning Rogers Bollywood Oye! campaign, there certainly seems to be life after advertising. The Globe and Mail, Canada’s national newspaper featured our work front and centre in this prominent, insightful article on multicultural marketing by Aparita Bhandari. Our strategic and creative leadership was amply on display. And our clients were quoted, yet again. It appears this is a campaign destined for recognition — it has just picked up a couple of gold awards at Promax and C-TAM — shows that celebrate the world’s best marketing work in the cable, television and entertainment businesses. Want to know what the article said? Email Gavin at gavin@barrettandwelsh.com and he’ll send you the text.


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Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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