11
Oct
2005
1:36 PM

More ethnic? There ain't no such thang.

There has been some discussion in marketing circles about Chinese consumers being closer to their own heritage and culture than South Asians. It's not a defensible argument.Is Alice, a Mandarin-speaking dollar-store-owning-mum, closer to her own mainland Chinese culture?Or is Gurpreet

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10
Oct
2005
5:25 PM

When you got it...

For our award-winning Rogers Bollywood Oye! campaign, there certainly seems to be life after advertising. The Globe and Mail, Canada’s national newspaper featured our work front and centre in this prominent, insightful article on multicultural marketing by Aparita Bhandari. Our

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