11
Oct
2005
1:36 PM

More ethnic? There ain't no such thang.

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0 Comments

There has been some discussion in marketing circles about Chinese consumers being closer to their own heritage and culture than South Asians. It's not a defensible argument.Is Alice, a Mandarin-speaking dollar-store-owning-mum, closer to her own mainland Chinese culture?Or is Gurpreet

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10
Oct
2005
5:25 PM

When you got it...

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0 Comments

For our award-winning Rogers Bollywood Oye! campaign, there certainly seems to be life after advertising. The Globe and Mail, Canada’s national newspaper featured our work front and centre in this prominent, insightful article on multicultural marketing by Aparita Bhandari. Our

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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