Artist Patrik Svensson re-imagines famous movie posters in this elegant series of experiments.
His minimalist typography-driven designs inject zen and wit into the noise of Hollywood.







found via google on lostateminor.com

The sharp eyes of MediaBistro's AgencySpy team found this infographic at CollegeOnline (of all places!).

Highly debatable and extremely subjective. Which in my book, makes it well worth sharing.



Some of the most remarkable ads in the world took the position of the underdog. They celebrated their difference. They nipped at the heels of the big boys. They exploited precisely what put them down. Fat cats may sniff, but I think underdogs smell better. They spend their ad dollars better. They bark smarter.



Why does it work? This Nike spot (not an underdog brand, but one that understands underdog chemistry beautifully), explains it all.



There are good clean briefs. And then, there are the usual skidmarked travesties from the mind of supposed marketing maestros.

What separates the men from the boys? This ballsy little article from the Planning Lab looks at some great  (and not-quite-so-great) briefing forms from a few global agencies: The Better Brief - via the Planning Lab

Do you have a preferred briefing format, or do you favour the same approach as one commentator's one word ideal:  Why?


Advertising in a recession. The question isn't whether you can afford it. The question is, can you afford not to.

There is a famous quote on the topic, attributed equally often to Thomas Jefferson and Henry Ford. It goes "A man who stops advertising to save money is like a man who stops a clock to save time."






Google doodles at their best are a demonstration of the power of a brand to enliven one's imagination. I've picked a delightful few. Here they are and not in the order of appearance (c'mon, you can guess which is which) Cezanne's 172nd birthday, the Indian kite festival, Robert Bunsen's 200th birthday, Miriam Ruth's birthday, Van Gogh's birthday.

Look for all of them here.

There is something good here. Listen when you're not laughing.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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