We received a piece in the mail today: inspiring advice on creating great advertising from one of the best ad men ever, courtesy the Art Director's Club. Excerpted from a speech that George Lois made at the ADC's annual festival in Miami Beach. It's a scrappy, provocative, old school rant. It's also bloody good. Classic George Lois all the way. You can download a pdf and read all about it, via this link:
http://adcglobal.org/immortality/

Meanwhile, as a way of tipping our turban in George's general direction, here's a gallery of some of the man's best work.

You've seen the print ads, and read the hype (in my earlier post on Bheja Bazaar).

Now take a look at the TV spot. Remember, this is 1990 we're talking about. It's worth a laugh if nothing else. Click here to see the spot at agencyfaqs.com

When I was still a child, I was asked to write the relaunch campaign for Red Eveready, India's biggest battery brand. (Shown with this article: an ad from that campaign.)
I don't know why.

The campaign ran for 13 years.
I don't know why.

It was apparently very successful.
I don't know why.

It appears they teach it in business school in India.
I don't know why.

DesiCreative.com recently wanted to interview me about this campaign.
I don't know why.

But I do know where the interview is.
Click on the article title to read it at desicreative.com, which by the way is an excellent site for anybody interested in the new wave of Indian creative talent.

The art director who worked with me on this campaign was Sharad Nigvekar and he did a splendid job.
Kasa aahe Sharad?



Article and image of advertisement: Creative Commons License 2008 Gavin Barrett



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