Showing posts with label bus rapid transit. Show all posts
Showing posts with label bus rapid transit. Show all posts
Our creative for Züm, Brampton's new rapid transit service is on the road and in the press with some very positive attention - and in the Toronto Star and the Metro. As we like to say, we just make ideas. It's the ideas that make the news.
Take a look at the Star article by clicking here.

Or take a gander at these ads to see what all the fuss is about.










Article and blog, copyright Gavin Barrett 2010.

Creative Commons Licence
This blog is licensed under a Creative Commons Licence.




Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm began its journey in the idea of a speedy, urban, world-class, rapid, modern, forward-looking, cosmopolitan rapid transit system. Züm sounds like zoom, the sound of something moving fast, something speedy. Zoom also means to move closer in, to zoom into something for a close-up. Züm’s graphics evoke speed, linkage, modernity, world-class, a certain euro-style sensibility.

Client: Sue Connor, Kim Moser, Brampton Transit
Agency: Barrett and Welsh

Designer: Rob Segovia

Creative Directors: Gavin Barrett and Mike Welsh.
Art Director: Mike Welsh

Writer: Gavin Barrett

Popular Posts

  • The One Line Creative Brief Format
    In search of that holy grail, the elusive, perfectly distilled creative brief I've come up with this one-line format. What and what and ...
  • Advice to a young writer: what the job takes
      Photo: The Hindu Archives Dear copypuppies  Before you go all aww-goofy on me because I used the word puppies in a sentence, let...
  • Logos with wheels on 2
    Another logo "poster". This time it's a poster of the logos of a few major international rail transit brands. If you'd lik...
  • evian baby inside - US version
    Evian and Skittles are doing some genuinely engaging YouTube work. We knew the Evian babies could roll. Now we're seeing that they rock....
  • Oh, Good Brief!
    There are good clean briefs. And then, there are the usual skidmarked travesties from the mind of supposed marketing maestros. What sepa...
  • Bruce Lee viral spot smashes Chinese advertising clichés
    What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 month's salary to get one? JWT Beijing, ...
  • The Best Ad Campaigns of All Time? Really?
    The sharp eyes of MediaBistro's AgencySpy team found this infographic at CollegeOnline (of all places!). Highly debatable and ex...
  • Yo' Virgin Mama
    Full disclosure: this campaign was my brother's work. (Russell Barrett - at the time Executive Creative Director at Bates in India - is ...
  • The Bite of the Underdog
    Some of the most remarkable ads in the world took the position of the underdog. They celebrated their difference. They nipped at the heels o...
  • Search: Google, Find: a brand
    Google doodles at their best are a demonstration of the power of a brand to enliven one's imagination. I've picked a delightful few....
@ Gavin Barrett. Powered by Blogger.

Plagiarism Watch!

About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

Social

Gallery