Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.

I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge.

So it was a pleasure to discover this 24 min video by the VCU BrandCenter. It's a thought provoking look at the impact of diversity on advertising and how it has brought us to the edge of a new creative revolution in the industry.

Pursuit of Passion: Diversity in Advertising from Jacob Abernathy on Vimeo.


And here's one from Skittles' Touch the Rainbow series. A simple, whacked idea that is extremely immediate and incredibly effective.

Evian and Skittles are doing some genuinely engaging YouTube work.
We knew the Evian babies could roll. Now we're seeing that they rock.

Check it out.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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