12
Feb
2011
8:19 AM

The One Line Creative Brief Format

In search of that holy grail, the elusive, perfectly distilled creative brief I've come up with this one-line format.What and what and why, to whom and when and where, for how much?What we're saying/doing and what is the proof for

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12
Feb
2011

It's my car and I'll cry if I want to

To all promoters, champions and fans of transit and public transportation. Spread the word. Another winter reason to ride, courtesy Statoil.Will post credits and kudos when I find out whodunnit.

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12
Feb
2011

Bruce Lee viral spot smashes Chinese advertising clichés

What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 month's salary to get one?JWT Beijing, led by Polly Chu (we both worked at JWT HK at the same time, aeons ago),

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