12
Feb
2011
8:19 AM

The One Line Creative Brief Format

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In search of that holy grail, the elusive, perfectly distilled creative brief I've come up with this one-line format.What and what and why, to whom and when and where, for how much?What we're saying/doing and what is the proof for

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12
Feb
2011

It's my car and I'll cry if I want to

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To all promoters, champions and fans of transit and public transportation. Spread the word. Another winter reason to ride, courtesy Statoil.Will post credits and kudos when I find out whodunnit.

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12
Feb
2011

Bruce Lee viral spot smashes Chinese advertising clichés

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What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 month's salary to get one?JWT Beijing, led by Polly Chu (we both worked at JWT HK at the same time, aeons ago),

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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