There are good clean briefs. And then, there are the usual skidmarked travesties from the mind of supposed marketing maestros. What separates the men from the boys? This ballsy little article from the Planning Lab looks at some great  (and

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Advertising in a recession. The question isn't whether you can afford it. The question is, can you afford not to. There is a famous quote on the topic, attributed equally often to Thomas Jefferson and Henry Ford. It goes "A

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Google doodles at their best are a demonstration of the power of a brand to enliven one's imagination. I've picked a delightful few. Here they are and not in the order of appearance (c'mon, you can guess which is which)

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There is something good here. Listen when you're not laughing.

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Definitely worthy of a series of posts. Google's always transformational logos are among its best ideas. They keep the brand alive with change and rich with cultural treasure. Here's a beauty marking the birthday of the great sculptor Brancusi.

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This video (from Intel's Visual Life series), featuring noted English designer Michael Wolff made me think about the little things that make us better creative people.

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Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto. I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge. So it was

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And here's one from Skittles' Touch the Rainbow series. A simple, whacked idea that is extremely immediate and incredibly effective.

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Evian and Skittles are doing some genuinely engaging YouTube work. We knew the Evian babies could roll. Now we're seeing that they rock.Check it out.

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In search of that holy grail, the elusive, perfectly distilled creative brief I've come up with this one-line format.What and what and why, to whom and when and where, for how much?What we're saying/doing and what is the proof for

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To all promoters, champions and fans of transit and public transportation. Spread the word. Another winter reason to ride, courtesy Statoil.Will post credits and kudos when I find out whodunnit.

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What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 month's salary to get one?JWT Beijing, led by Polly Chu (we both worked at JWT HK at the same time, aeons ago),

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