21
Nov
2010
11:23 PM

T. It's for Transit

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It's a big week for transit and sustainable cities in New York Time's T magazine. No less than five different travel and transportation innovations were mentioned in this travel issue. Teague's barebones stripped-down vision for high fuel efficiency flying -

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15
Nov
2010
10:19 PM

Everything it’s cracking up to be.

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I am fond of saying that in today's Canadian market, if it ain't multicultural it ain't mainstream. But the more multicultural our markets are, surely the more fragmented they become? Not so. The way I see it, it's not our

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14
Nov
2010

5 reasons why great multicultural creative dies before it gets to market

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When I talk to my colleagues in the multicultural marketing and advertising industry, I hear the same cries of pain, the same complaints, the same scars of battles lost and I've been hearing them for a few years. We bemoan

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11
Nov
2010
9:51 AM

It's Züm time in the GTA.

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Our creative for Züm, Brampton's new rapid transit service is on the road and in the press with some very positive attention - and in the Toronto Star and the Metro. As we like to say, we just make ideas.

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@ Gavin Barrett. Powered by Blogger.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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