24
Aug
2010

Yo' Virgin Mama

Full disclosure: this campaign was my brother's work.(Russell Barrett - at the time Executive Creative Director at Bates in India - is now at Bartle Bogle Hegarty Mumbai in the same role).Warning: 110 commercials. Relax, they're about 10 secs each.Ok,

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14
Aug
2010
9:50 AM

God is in the details.

At first sight, this Eid ul Fitr ad from Levis Indonesia, seems relatively straightforward. The kind of harmless but useless festival advertising that most banks in Canada like to do, for instance. The headline is what you'd expect of just

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14
Aug
2010

No Frills makes no sense.

It's Ramadan again and No Frills the Canadian discount supermarket is running a commercial advertising some halal specials. They've picked the foods perfunctorily to start with - halal chicken, ground beef, etc.They aren't promoting or advertising the most common and

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