24
Aug
2010

Yo' Virgin Mama

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1 Comments

Full disclosure: this campaign was my brother's work.(Russell Barrett - at the time Executive Creative Director at Bates in India - is now at Bartle Bogle Hegarty Mumbai in the same role).Warning: 110 commercials. Relax, they're about 10 secs each.Ok,

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14
Aug
2010
9:50 AM

God is in the details.

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1 Comments

At first sight, this Eid ul Fitr ad from Levis Indonesia, seems relatively straightforward. The kind of harmless but useless festival advertising that most banks in Canada like to do, for instance. The headline is what you'd expect of just

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14
Aug
2010

No Frills makes no sense.

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1 Comments

It's Ramadan again and No Frills the Canadian discount supermarket is running a commercial advertising some halal specials. They've picked the foods perfunctorily to start with - halal chicken, ground beef, etc.They aren't promoting or advertising the most common and

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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