29
Jul
2010

Sheena Iyengar on the art of choosing | Video on TED.com

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This outstanding video from TED may be one of the most insightful presentations I've heard on the relationship between culture and consumer choice. Sheena Iyengar dispenses with the consumer focus group and leaves behind some of the more obsolete but

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24
Jul
2010
5:43 PM

LA Metro Marketing Compares Well

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A simple smart advertising campaign can go a long way towards converting drivers to riders. Luck led me to this posting on sustainable urban transportation blog, The City Fix. One campaign in particular caught my eye - the comparative, good

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7
Jul
2010
6:47 PM

Züm. A closer look at Brampton's new rapid transit brand.

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Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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