29
Jul
2010

Sheena Iyengar on the art of choosing | Video on TED.com

This outstanding video from TED may be one of the most insightful presentations I've heard on the relationship between culture and consumer choice. Sheena Iyengar dispenses with the consumer focus group and leaves behind some of the more obsolete but

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24
Jul
2010
5:43 PM

LA Metro Marketing Compares Well

A simple smart advertising campaign can go a long way towards converting drivers to riders. Luck led me to this posting on sustainable urban transportation blog, The City Fix. One campaign in particular caught my eye - the comparative, good

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7
Jul
2010
6:47 PM

Züm. A closer look at Brampton's new rapid transit brand.

Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm

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