Bollywood is a phrase the west uses to refer to Indian movies, though in reality it only applies to movies from Bombay (now Mumbai) - hence Bollywood. Bollywood is Singing In the Rain meets Indiana Jones. In a Bollywood movie,

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What are those motivations?Multicultural marketing is even more critical for grocery stores because food is central to the lives of S Asians and Chinese. Among Canada's other immigrants groups, only the Italians and Portuguese place similar emphasis on food, and

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I was talking to Marina Strauss, the Globe and Mail's retail reporter just the other day, and we circled around for quite a bit trying to identify what the issues were with the marketing of grocery stores to multicultural markets.

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Cantonese. White devil. Pale ghost. White demon ghoul. You get the gist.It has lost some of its derisive sting due to its extremely popular, colloquial use in Hong Kong, by English and Cantonese speakers alike. Used in much the same

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White dude. White man. White folks. This catch-all South Asian word is typically used to separate and distinguish, like the Native American paleface but add some spice and it takes on a bad-ass attitude and can be used to effectively

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Putonghua is quite simply Mandarin Chinese for "mandarin chinese."Article: Creative Commons License 2008 Gavin Barrett This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.

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Guangdonghua is simply Chinese for Cantonese.Guangdong is the Chinese word for Canton. Which itself is simply a European fumbling of Guangdong.Article: Creative Commons License 2008 Gavin Barrett This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.

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In trade, it's freight on board. In multcultspeak it's fresh off the boat.It's an insulting pejorative term, used much in the same way as hick, redneck, and the now archaic "rube".Article: Creative Commons License 2008 Gavin Barrett This work is

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