28
Jan
2007
10:20 AM

Secret #2: a corollary

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A corollary to Secret#2 aka WHAT'S THE FREQUENCY KENNETH WONG?We've now established (in #2) that speaking to an audience requires more than speaking the same language.Rather, it has to do with communicating on the same wavelength.Here's the corollary: this does

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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