29
Oct
2006
2:14 PM

Multicultural marketing secret #2.

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The second critical factor when attempting to engage a multicultural audience is language. Seems obvious, doesn't it? But wait, here's the secret.MULTICULTURAL MARKETING SECRET #2: DON'T SPEAK TO THEM IN THEIR LANGUAGE. SPEAK TO THEM IN THE RIGHT LANGUAGE.Before you

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29
Oct
2006
7:02 AM

Multicultural marketing secret #1

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Right. This posting picks up where the "...Stoopid" posting left off. So how do you talk to the multicultural market without pissing anyone off? Here it is. For free. No holds barred. Nothing hidden. Nothing held back. A drum roll

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26
Oct
2006
6:44 AM

Eid Mubarak

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A short Eid wish from us. Click on "Eid Mubarak" (above) to view the greeting.Because it is better to have an idea than to curse the multicultural market with more darkness.

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24
Oct
2006
8:41 AM

Shubh labh

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A short Diwali wish from us, Click on Shubh Labh (above) to view the greeting.Because it is better to have an idea than to curse the multicultural market with more darkness.

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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