14
Nov
2004
10:20 PM

I, Brand.

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Brands began as marks burned onto rumps of rawhide.Many brands are still that today, and, often enough, even less than that: just marks minus the life they were imprinted on.The most successful brands step beyond the boundaries imposed by design.Even

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5
Oct
2004

Salaamnehoma

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Welcome to our multcult marketing adventures.The things we've done, heard about, and heard done to others.We hope to serve a dim sum feast of derring-do, a ghotala of gumption. Those who get it will be held up. Those who don't

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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