A CBC is a somewhat less than complimentary acronym for Canadian Born Chinese. CBCs themselves often refer to more recent Chinese with the pejorative FOB (Fresh Off the Boat). Many CBCs do not speak Chinese and are often in conflict with their roots as they try to define their own place in the Canadian multicultural landscape. Some CBCs may even be bananas but not all bananas are CBCs. A large portion of Gen2 Chinese are CBCs. From an ethnographic perspective, CBCs have a great deal in common with ABCs - their cousins south of the border - than just a couple of initials.

The CBC logo shown above is a trademark of the CBC (the Canadian Broadcasting Corporation)

Article: Creative Commons License 2008 Gavin Barrett

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This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.
You've seen the print ads, and read the hype (in my earlier post on Bheja Bazaar).

Now take a look at the TV spot. Remember, this is 1990 we're talking about. It's worth a laugh if nothing else. Click here to see the spot at agencyfaqs.com

Aamir Khan stars as the new spokesperson for Titan Watches, India's biggest watch brand. Unlike many other Bollywood stars, Aamir Khan is a real actor. A well crafted script + a well crafted spot = a great celebrity endorsement.

Not Cannes territory but a whole lot better and smarter than Aish in L'Oreal's formulaic blather, breathtakingly beautiful though she is.

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